• Digital Survival Group (DSG) is a 24/7 managed services and digital transformation specialist in cloud, applications, security, data and modern workplace - offering development, implementation and ongoing managed services to its clients
  • Since its founding in 2018, DSG has developed into a specialist platform for end-to-end cloud-native services, low-code software development and digital solutions in the Netherlands
  • DSG’s subsidiary, Product League (PL), is a top-rated OutSystems development partner in the Netherlands, recognized for its expertise in low-code development of apps and platforms. PL holds intellectual property on a major e-commerce platform, with an active presence in Portugal
  • Lexar Partners is an independent investment firm focusing on the digital transformation sector in the Netherlands


  • DC Advisory acted as exclusive financial advisor to the shareholders of DSG on its partnership with Lexar Partners
  • DC Advisory provided comprehensive sell-side M&A advisory services, including overall transaction strategy and tactics, a lender education, and close support for negotiations and related transaction documentation


  • DSG is now ready for further commercialization at scale and aims to accelerate growth as a result of the partnership with its new cornerstone shareholder Lexar
  • Lexar Partners will obtain a majority stake in DSG with the balance held by the company's management 
  • This transaction showcases DC Advisory Benelux’ extensive sell-side expertise and relations with private equity, combining local proximity with global sector expertise and access
  • After customary closing conditions were fulfilled, the transaction completed in June 2024

It was a real pleasure to be working with DC Advisory. Their Private Equity inroads, sell-side expertise, and hands-on support were critical to the successful outcome of the process. We look forward to an exciting journey with the Lexar team

Steven Klompenhouwer, Founding shareholder, DSG

We are confident that DSG has found the right partner in Lexar to further institutionalize its business operations and accelerate its buy-and-build strategy. The company is well-positioned to further establish itself as the go-to expert on digital transformation processes

Robert Ruiter, Co-CEO, DC Advisory Benelux