DC Advisory advised eMedia, a portfolio company of Reed Elsevier on its sale to Ziff Davis

Ziff Davis, LLC, a leading digital media company in the technology, gaming and men’s lifestyle categories, today announced the acquisition of emedia Communications LLC, a provider of research to IT buyers and leads to IT vendors, from Reed Business Information. An agreement has also been signed to acquire the UK-based division of emedia, which will transfer to Ziff Davis following a period of employee consultation. emedia will become part of the Ziff Davis B2B unit which combined will feature an email database of over 20 million. Ziff Davis is the Digital Media Division of j2 Global, Inc. (JCOM).

Terms of the acquisition were not disclosed and the financial impact to j2 Global is not expected to be material.

DC Advisory* acted as the exclusive financial advisor to Reed Elsevier in this transaction.

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