With the recent round of funding, Manthan to bet aggressively on the Consumerization of Analytics. Manthan, a global leader in advanced analytics solutions for retailers and CPG companies, announced that it has raised growth capital from Temasek Holdings, with participation from its existing investor, Norwest Venture Partners. IDG Ventures, who led Manthan’s Series A round in 2007, has fully exited as part of this financing round.

Manthan has taken a large part of its product portfolio onto cloud and has created a SaaS engagement model. The company will utilize the funding to further accelerate the SaaS adoption of its product portfolio, for product development and to expand its marketing footprint globally.

With over 170 customers in 21 countries, Manthan has been making its presence felt with some of the world’s biggest names in retail and the CPG industry. Atul Jalan, CEO and founder of Manthan said, “At Manthan, we have combined the powers of big data and cloud computing to deliver what retailers and CPG organizations need today – the ability to go from intent to analytics in a couple of hours. In our view the winner needs to provide complete fulfilment of analytics needs across the entire decision-making and business-execution lifecycle.

Manthan’s products and solutions achieve this objective by combining business scenarios, statistical sciences, advanced analytics and business process automation And Switch On puts all of these right in the hands of the real user. That, we believe is Manthan’s strength.”