DC Advisory advised Marketron on its sale to Diversis Capital
DC Advisory* is pleased to announce that its client Marketron, a portfolio company of BlackRock Capital Investment Corporation, has been acquired by Diversis Capital. The new investment will allow Marketron to rapidly evolve its current product offerings and add an expanded focus on digital offerings as well as advanced advertising technologies including programmatic.
Marketron is the media industry’s leading provider of revenue management and audience engagement software for media companies. With more than 7,000 radio and television partners, Marketron solutions are the most widely used and manage an estimated $15 billion in annual advertising revenue in the United States alone.
Robert Berstein and the Signal Hill team provided high-quality and effective guidance while demonstrating peerless knowledge of the advertising and media landscape.
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Date
Sectors
- Technology & Software
Deal type
- M&A Advisory
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