Background
- Dragon Rouge is a leading independent global design agency
- Founded in 1984 by Pierre Cazaux and Patrick Veyssière, Dragon Rouge employs nearly 250 people in eight agencies worldwide including: Paris, London, New York, Warsaw, Hamburg, Shanghai, Singapore and Sao Paulo
- Dragon Rouge assists clients in defining their brand strategy, partnering with iconic brands such as Mondelez, Coca-Cola, Petronas, Carlsberg, Bouygues and Paris-Saint-Germain football club
- In 2021, Dragon Rouge generated €27M in sales
- Ciclad is a France-based private equity fund specialising in investing in SMEs
Process
- DC Advisory (DC) acted as exclusive financial advisor to the shareholders of Dragon Rouge on its sale to Ciclad
Outcome
- In December 2021, Ciclad acquired a majority stake in Dragon Rouge alongside the management team, led by CEO Renaud Deschamps and Co-Founder Pierre Cazaux
- Through this transaction Dragon Rouge will remain an independent agency and Ciclad will provide critical support to accelerate the group’s development including through its international network
- This transaction further illustrates DC Advisory's international Media & Telecom expertise