Background

  • Dragon Rouge is a leading independent global design agency
  • Founded in 1984 by Pierre Cazaux and Patrick Veyssière, Dragon Rouge employs nearly 250 people in eight agencies worldwide including: Paris, London, New York, Warsaw, Hamburg, Shanghai, Singapore and Sao Paulo
  • Dragon Rouge assists clients in defining their brand strategy, partnering with iconic brands such as Mondelez, Coca-Cola, Petronas, Carlsberg, Bouygues and Paris-Saint-Germain football club
  • In 2021, Dragon Rouge generated €27M in sales
  • Ciclad is a France-based private equity fund specialising in investing in SMEs

Process

  • DC Advisory (DC) acted as exclusive financial advisor to the shareholders of Dragon Rouge on its sale to Ciclad

Outcome

  • In December 2021, Ciclad acquired a majority stake in Dragon Rouge alongside the management team, led by CEO Renaud Deschamps and Co-Founder Pierre Cazaux
  • Through this transaction Dragon Rouge will remain an independent agency and Ciclad will provide critical support to accelerate the group’s development including through its international network
  • This transaction further illustrates DC Advisory's international Media & Telecom expertise