DC Advisory, a leading investment banking firm, acted as the exclusive financial advisor to its client TrendKite on its acquisition by Cision Ltd. (NYSE: CISN), a leading global provider of software and services to public relations and marketing communications professionals, for $225 million.

TrendKite, an Austin-based PR analytics platform, provides advanced measurement and AI capabilities empowering brands to quantify the effect of earned media on corporate reputation, website traffic and business impact across online, social and broadcast media. TrendKite raised over $46 million in capital since its founding in 2012.

As part of DCS Advisory’s sponsorship of The Montgomery Summit, TrendKite presented at the 2018 conference.

Frank Cordek and the team at DCS Advisory contributed a keen understanding of where the broader media sector is going and have highly targeted relationships that helped to bring this opportunity together. The DCS Advisory team added value by augmenting the TrendKite team through laser-focused execution while providing excellent advice and partnership.

Erik Huddleston
former TrendKite CEO and new Cision President