Background 

  • Founded in 2015, VAHDAM India (VAHDAM) is a digitally-native wellness brand, delivering teas, spices and superfoods from India to the world. By leveraging technology and cutting out middlemen, VAHDAM is disrupting the traditional supply chain of products like tea and spices

  • VAHDAM creates strong, scalable consumer brands globally with direct sourcing from farms and estates across India, in-house manufacturing and local distribution in key markets like the USA, Canada and Europe, and strong customer loyalty

  • IIFL Asset Management (IIFL AMC) is an India-focused global asset management firm. IIFL Private Equity is a part of IIFL AMC and has assets under management of more than USD 2bn from early-stage to late-stage investments across Consumer, Technology, Financial Services and Healthcare space, and has made investments in multiple unicorns in India

  • VAHDAM has raised USD24 million in Series D funding, led by IIFL AMC’s Private Equity Fund. The existing investors, including Sixth Sense Ventures affiliates, the Mankind Group Family Office, Infosys Founder Kris Gopalkrishnan’s Family Office, Urmin Group and White Whale Ventures also participated in this round

Process

  • DC Advisory (DC) acted as an exclusive financial advisor to VAHDAM on its growth equity investment from IIFL AMC and other investors

  • DC worked with the founder to engage investors with relevant expertise in the Consumer and E-commerce industries, allowing VAHDAM to negotiate offers and close the transaction with attractive valuations

  • DC provided full advisory support across multiple work streams including:

    • Due diligence coordination

    • Support in negotiations and transaction documents

Outcome

  • VAHDAM received a growth equity investment of USD24 m in Series D funding from IIFL AMC and other investors in September 2021

    The investment will be utilized to expand VAHDAM’s distribution - both online & offline – to enter new geographies and complementary categories, and to help work towards its vision to take native Indian products to global markets

“Meherzad and the DC team have been exceptionally supportive throughout the deal process. The team demonstrated a perfect understanding of our positioning & needs, which enabled us to find an optimal solution that aligns with our business plans. Their tireless advocacy, knowledge and determination to get a successful deal done for the company were impressive. I would definitely recommend DC Advisory and look forward to working with them again in the future.”

Bala Sarda
Founder & CEO, VAHDAM India

“We are pleased to have been a part of VAHDAM's funding journey. In an increasingly digitalized and democratised market for direct-to-consumer products, VAHDAM is at the forefront of creating a brand which consumers love while also focusing on sustainable practices across the value chain. Bala's tenacity has been excellent and we are confident that the business will continue to thrive and scale under his guidance.”

Meherzad Kelawala
Managing Director, DC Advisory India