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DC Advisory advises CARTA HOLDINGS, INC. on its business and capital alliance with NTT DOCOMO, Inc. and Dentsu Group Inc.

Background

  • CARTA HOLDINGS, INC. is a Japanese leading digital marketing company that operates in digital marketing and internet-related businesses, and is currently a subsidiary of Dentsu
  • Dentsu Group Inc. is a Japanese multinational advertising and public relations network, one of the largest worldwide in terms of global revenue
  • NTT DOCOMO, Inc. is Japan's largest mobile network operator that also offers a marketing solution business, leveraging its membership base of approximately 100 million d POINT CLUB members

Process

  • DC Advisory acted as a financial advisor to CARTA
  • Through the series of transactions, including the tender offer conducted by DOCOMO, CARTA will become a joint venture owned solely by DOCOMO and Dentsu
  • At the same time, CARTA, DOCOMO, and Dentsu entered into a business and capital alliance

Outcome

  • On August 15, DOCOMO resolved to commence a tender offer for the shares of CARTA
  • The tender offer has been successfully conducted over the period from August 18 to September 16
  • Upon completion of the tender offer and subsequent procedures, CARTA has become a joint venture owned solely by DOCOMO and Dentsu
  • This joint venture aims to combine CARTA’s strength in digital marketing with DOCOMO’s data, as well as Dentsu’s marketing-driven business growth capabilities

What to read next

Date
Sectors
  • Media & Telecom
Deal type
  • M&A Advisory
Deal locations
Japan
Deal team
Managing Director
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