DC Advisory advises Egeria on the sale of Trust to ACCO Brands
Background
- Founded in 1983 and headquartered in the Netherlands, Trust is a well-recognized pan-European consumer electronics brand with more than 40 years of experience in PC accessories, gaming, smart home, and mobile accessories
- Trust operates an asset-light business model, offering a broad portfolio of computer and gaming accessories through outsourced manufacturing, scalable sourcing, and an extensive network of leading retailers, e-commerce platforms, and B2B channels across Europe and Latin America
- Trust has been backed by Egeria since 2018. During Egeria’s ownership, the business has further developed its brand, product portfolio, and international market position
- Egeria, based in the Netherlands, is an independent pan-European investment company focused on building healthy mid-sized companies in close partnership with management teams
Process
- DC Advisory acted as the exclusive financial advisor to Egeria on the sale of Trust to ACCO Brands
- DC Advisory ran a targeted international process focused on strategic buyers for a strong fit with Trust’s brand, product portfolio, and geographic footprint
- Early engagement with senior decision-makers, supported by dedicated synergy workshops, enabled prospective buyers to develop a detailed understanding of the strategic and operational potential of the combination
- DC Advisory advised Egeria and Trust throughout the transaction, from positioning and process strategy through buyer engagement, due diligence, negotiation support, and transaction documentation
Outcome
- In August 2026, ACCO Brands entered into a definitive agreement to acquire Trust from Egeria
- The transaction is expected to close in September 2026 and is subject to customary closing conditions and regulatory approvals
- The transaction marks the successful outcome of a targeted international sale process, resulting in a combination with a highly complementary strategic buyer
- Trust represents a strong strategic fit with ACCO Brands’ Kensington and PowerA portfolios, adding a well-established brand, complementary products, and further scale while expanding its presence across the European technology peripherals market
- This transaction showcases DC Advisory’s expertise in the Consumer, Leisure & Retail sector and its experience advising consumer electronics brands
“DC Advisory was a trusted partner to Egeria and Trust throughout the transaction. Its thorough preparation, targeted pre-marketing campaign, and international trade buyer access generated strong engagement from relevant strategic parties. The comprehensive preparation and dedicated synergy workshops enabled buyers to assess the opportunity efficiently and supported a competitive process.”
“Trust is a distinctive pan-European platform, and we saw strong strategic logic for a number of international buyers. Our focus was therefore on identifying the parties with the strongest strategic fit and creating the right environment for them to assess the opportunity in depth. ACCO Brands is a compelling strategic fit and a strong partner for Trust’s next phase.”
- Consumer, Leisure & Retail
- M&A Advisory
Disclaimer
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