DC Advisory advises Epicutis on its growth investment from GroundForce Capital
Background
- Epicutis is a science-backed premium skincare brand sold through the professional dermocosmetics channel, serving medspas, dermatology practices, and luxury spas
- Built on more than 20 years of biotech research and with proprietary, patent-protected actives, Epicutis is a fully EWG Verified® skincare line built exclusively for the professional channel
- GroundForce Capital is a US-based, founder-led investment firm backing consumer brands, technology, and services, with a portfolio that includes Liquid Death, Bobbie, and OWYN
Process
- DC Advisory acted as the exclusive financial advisor to Epicutis and was mandated to identify a financial sponsor to support its next phase of growth
- DC Advisory drew on its established relationships within the consumer and beauty ecosystem to engage a curated group of potential partners
- By leveraging its deep beauty sector expertise, DC Advisory positioned the professional-channel model, innovation pipeline, and growth vision to prospective investors
- DC Advisory developed a differentiated investment narrative and managed the investor process through to completion to ensure a successful outcome
Outcome
- In July 2026, GroundForce completed a growth investment in Epicutis, with GroundForce joining its board of directors
- With the support of GroundForce Capital’s investment and brand-building capabilities, Epicutis is positioned to build on its existing momentum, further develop its brand, and expand its presence across the professional skincare market
- The investment provides capital to continue scaling in the US and internationally, building on revenue growth of nearly 100% CAGR over the past two years
- This transaction builds on the strong momentum of DC Advisory’s global beauty, health, and wellness practice, and marks our 3rd beauty & personal care transaction in the past 12 months, following the successful completion of the sale of Fine Today to Bain Capital and Mandom to CVC Capital Partners
“Luc-Henry Rousselle and the DC Advisory team were exceptional partners throughout our financing process. They combined strategic insight with unwavering integrity, but what truly set them apart was that they cared about our business as much as we did. In an industry where transactions often feel purely transactional, Luc and his team were a breath of fresh air. They helped us find the right partner—not just any partner—and played a meaningful role in positioning Epicutis for its next chapter of growth.”
“Founded on a science-first approach to skincare, Epicutis is best known for its clean, minimalist formulations focused on skin health, and powered by its proprietary, patent-protected actives. The Company has built deep credibility among medical spas, dermatologists, and other practitioners by combining rigorous clinical performance with luxurious products designed for daily use. It was a pleasure to support Max and the wonderful Epicutis team find the right partner to support their next phase of growth.”
- Consumer, Leisure & Retail
- M&A Advisory
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