DC Advisory advises LIFT-Financial Group Ltd and LIFT-Invest Plc on its sale to Brooks Macdonald
Background
- Founded in 2007, LIFT-Financial Group Ltd and LIFT-Invest Plc (together LIFT) is a UK-based, award-winning, chartered financial planning, discretionary fund management and financial services group
- LIFT is headquartered in Altrincham, with additional offices in London and Edinburgh. It has around 110 employees and manages £1.6bn of assets under advice (AuA) for 1,400 clients
- Founded in 1991, Brooks Macdonald Group Plc (Brooks Macdonald) is one of the UK’s leading investment management and financial planning firms, trading on the London Stock Exchange Alternative Investment Market
Process
- The DC Advisory team, led by Andrew Claymore and Charlie Tuttle, acted as the exclusive financial advisor to the shareholders of LIFT, running a competitive process to find a new home for the group with the right strategic and cultural fit, on its sale to Brooks Macdonald
- The DC Advisory team worked closely with the shareholders and senior leadership team, assisting with the business plan and marketing materials preparation, investor identification and outreach, strategic advice and process management, to deliver a tailored and competitive process
- DC Advisory’s deep knowledge of the sector and market, and extensive transactions and experience in this space helped to support a smooth and efficiently-run process
Outcome
- LIFT has signed an agreement to become part of Brooks Macdonald, for a total consideration of up to £45 million - an initial consideration of £30m plus up to £15m payable one year after completion, subject to meeting client retention and financial targets
- The deal is subject to normal FCA change in control approval and customary closing conditions
- There is a strong strategic fit between Brooks Macdonald and LIFT, with a shared cultural commitment to achieving excellent client outcomes and high-quality financial planning and investment management
- The transaction continues to reinforce DC Advisory’s expertise and proven track record in the asset and wealth management sector
“We chose to work with DC Advisory because they understood our business, they have an exceptional network across the sector and they recognised what we were looking for in a new owner. DC Advisory ran a fantastic process and we are thrilled with the outcome – collaborating with Andrea and her team at Brooks Macdonald and being such an important element of their growth ambitions in financial planning is a very exciting next step for our business.”
“It was a privilege to support Mike, Joel and the LIFT team on this transaction. They are rightly proud of the business they have built and therefore finding a new long-term partner for LIFT’s clients, advisers and staff came with significant responsibility. In Brooks Macdonald, they have found a new home with a shared set of values and strong cultural overlap, and LIFT will now spearhead their mutual growth plans in financial planning.”
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- Financial Services
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- M&A Advisory
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